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Entrepreneur Essentials


Entrepreneur Essentials (e2), with face-to-face and virtual components, is an intensive education program in which participants will learn the key frameworks and tools, and answer essential questions, to effectively launch or grow their businesses. This program can help entrepreneurs move from the idea stage to working on a prototype or selling a completed product or service.

The program is a collaboration involving CWC and UW’s College of Business and College of Engineering and Applied Science. It’s based on the highly successful Start-Up Intensive (SUI), a 10-week program hosted in Jackson, which has trained more than 140 Wyoming entrepreneurs over the last six years.

In the last year, 28 entrepreneurs participated in e2 from all corners of Wyoming, including Sundance, Cheyenne, Casper, Laramie, Lander, and Jackson -- 93 percent of whom would recommend the course to a friend. The hybrid format of the course offers bookended on-site instruction the weekends of Jan. 29 and March 12 in Riverton and Casper, with intervening virtual components. This format encourages participants to connect face to face at the beginning and the end of the course and allows for participation across Wyoming. Due to the COVID-19 pandemic and unpredictable nature of Wyoming’s winters, entrepreneurs have the option to join 100 percent virtually.

This four-credit course is also part of the CWC Bachelor of Applied Science degree.

Entrepreneur Essentials log with words charting the course for your business success, with University of Wyoming college of engineering and applied science logo, University of Wyoming college of business logo, Central Wyoming College logo

1/29 6:30 p.m. -8:30 p.m. Riverton campus (in person or zoom option available)
1/30 8:00 a.m. -5:00 p.m. Riverton (in person or zoom option available)
1/31 8:00 a.m.  - 12:00 p.m. Riverton (in person or zoom option available)
2/4 6:30 p.m. - 8:30 p.m. via Zoom
2/11  6:30 p.m. - 8:30 p.m. via Zoom
2/18  6:30 p.m.- 8:30 p.m. via Zoom
2/25  6:30 p.m.- 8:30 p.m. via Zoom
3/4  6:30 p.m. - 8:30 p.m. via Zoom
3/11  6:30 p.m. - 8:30pm via Zoom
3/12  6:30 p.m. - 8:30 p.m.  Casper College campus (in person or zoom option available
3/13 8:00 a.m. -5:00 p.m. Casper College campus (in person or zoom option available)
3/14 8:00 a.m. -12:00 p.m. Casper College campus (in person or zoom option available
DatesClass ModeCourse Content

Week 1 

January 29 - 31

In-person or Virtual

Recognize & Identify Your Strengths, Vision & Values

Business Models

Communication – The Elevator Pitch 

Market Research & Customer Discovery

February 3   Working Time for Participants

Week 2 

February 10


Who is Your Competition?

What is Your Competitive Advantage?

Week 3 

February 17


Startup Financials

Week 4 

February 24


Startup Legal Issues & Intellectual Property

Story Telling, Story Boarding & Pitch deck

Week 5 

March 3

Virtual Startup Teams & Leadership

Week 6 

March 12 - 14

In-person or Virtual

Entrepreneur Guest Speaker

Entrepreneur Pitch Practice

Showcase (Sunday)

- Entrepreneur Pitches

- Next steps

- Available Resources

  • Identification and Communication of Business Vision and Values
  • Identification of Personal Values and Skillset
  • Concept Brand Development
  • Competitive Positioning
  • Financial Pro Forma
  • Decision Making
  • Business Plan Development
  • Leadership Skills

In order to successfully complete this course, the participant will:

  1. Analyze how leadership styles impact the business concept.
  2. Research customer needs to clarify target markets utilizing quantitative and qualitative data.
  3. Conduct a competitive analysis.
  4. Analyze the viability of a new venture or idea.
  5. Evaluate the competitive positioning of their product or service in the industry.
  6. Summarize various decision-making models and tools.
  7. Critique new venture financing options.
  8. Create a framework for a business plan.

Standard tuition and general fees of $600 for a 4 credit course will apply.  WUE rates are available for eligible neighboring states.

To register for Entrepreneur Essentials you need to be enrolled at CWC. If you are not a CWC Student, don't worry! CWC is an open-enrollment college - that means all students are accepted once their application has been submitted! 

  1. Step one: Click the "apply now" button at the top or bottom of this page and fill out the online application and you will be on your way!
  2. Step two: Contact CWC to register for the class through our advisors:

 Jason Harris 307-855-2270, or Susan Durfee at 307-733-7425, 


For more general information regarding the course email:


Lynne McAuliffe, CWC,


Peter Scott, UW,



Meet Your Course Instructors

Peter Scott

Entrepreneur in Residence at the University of Wyoming

Peter is the Entrepreneur in Residence at the University of Wyoming, where his goal is to help students, faculty and Wyoming entrepreneurs start companies. He brings over 20 years of experience in industry and academia working with entrepreneurs and technology companies.

Kyle Trumble

Program Manager - Student Support Services

Kyle Trumble has experience as an entrepreneur and small business owner and has worked in management roles for many different companies. He has been a business instructor for more than two years at CWC.