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Entrepreneur Essentials

Entrepreneur Essentials (e2), with face-to-face and virtual components, is an intensive education program in which participants will learn the key frameworks and tools, and answer essential questions, to effectively launch or grow their businesses. This program can help entrepreneurs move from the idea stage to working on a prototype or selling a completed product or service.

The program is a collaboration involving Central Wyoming College and University of Wyoming's College of Business and Center for Entrepreneurship and Innovation. It’s based on the highly successful Start-Up Intensive (SUI), a 10-week program hosted in Jackson, which has trained more than 140 Wyoming entrepreneurs over the last six years.

In the last year, 35+ entrepreneurs participated in e2 from all corners of Wyoming, including Sundance, Cheyenne, Casper, Laramie, Lander, and Jackson -- 93 percent of whom would recommend the course to a friend. The hybrid format of the course offers bookended on-site instruction the weekends of June 17 and August 5 in Riverton and Casper, with intervening virtual components. This format encourages participants to connect face to face at the beginning and the end of the course and allows for participation across Wyoming.

Due to the COVID-19 pandemic, entrepreneurs have the option to join 100 percent virtually.

This four-credit course is also part of the CWC Bachelor of Applied Science degree.

6/17 6:30 p.m. -8:30 p.m. Riverton campus (in person or zoom option available)
6/18 8:00 a.m. -5:00 p.m. Riverton (in person or zoom option available)
6/19 8:00 a.m.  - 12:00 p.m. Riverton (in person or zoom option available)
6/29 6:30 p.m. - 8:30 p.m. via Zoom
7/13  6:30 p.m. - 8:30 p.m. via Zoom
7/20  6:30 p.m.- 8:30 p.m. via Zoom
8/3  6:30 p.m.- 8:30 p.m. via Zoom
8/5  6:30 p.m. - 8:30 p.m.  Casper College campus (in person or zoom option available
8/6 8:00 a.m. -5:00 p.m. Casper College campus (in person or zoom option available)
8/7 8:00 a.m. -12:00 p.m. Casper College campus (in person or zoom option available
 
 
DatesClass ModeCourse Content

Week 1 

June 17-19

In-person or Virtual

Recognize & Identify Your Strengths, Vision & Values


Business Models


Communication – The Elevator Pitch 


Market Research & Customer Discovery

June 22   Working Time for Participants

Week 2 

June 29

Virtual

Who is Your Competition?


What is Your Competitive Advantage?

Week 3 

July 13

Virtual

Startup Financials

Week 4 

July 20

Virtual

Startup Legal Issues & Intellectual Property


Story Telling, Story Boarding & Pitch Deck

July 27   Working Time for Participants

Week 5 

August 3

Virtual Startup Teams & Leadership

Week 6 

August 5 - 7

In-person or Virtual

Entrepreneur Guest Speaker


Entrepreneur Pitch Practice


Showcase (Sunday)

- Entrepreneur Pitches

- Next steps

- Available Resources

  • Identification and Communication of Business Vision and Values
  • Identification of Personal Values and Skillset
  • Concept Brand Development
  • Competitive Positioning
  • Financial Pro Forma
  • Decision Making
  • Business Plan Development
  • Leadership Skills

In order to successfully complete this course, the participant will:

  1. Analyze how leadership styles impact the business concept.
  2. Research customer needs to clarify target markets utilizing quantitative and qualitative data.
  3. Conduct a competitive analysis.
  4. Analyze the viability of a new venture or idea.
  5. Evaluate the competitive positioning of their product or service in the industry.
  6. Summarize various decision-making models and tools.
  7. Critique new venture financing options.
  8. Create a framework for a business plan.

In-State tuition and general fees of $624 for a 4 credit course will apply.  WUE rates are available for eligible neighboring states.

As part of the Wyoming Innovation Partnership scholarships are available on a case-by-case basis which will reduce the price to $100 for the 6-week course.  Selection will be based on the potential of your entrepreneurial company and need.

To register for Entrepreneur Essentials you need to be enrolled at CWC. If you are not a CWC Student, don't worry! CWC is an open-enrollment college - that means all students are accepted once their application has been submitted! 

  1. Step one: Click the "apply now" button at the top or bottom of this page and fill out the online application and you will be on your way!
  2. Step two: Contact CWC to register for the class through our advisors:

 Jason Harris 307-855-2270, jharris@cwc.edu.

For more general information regarding the course email:

Mary King, CWC, mking@cwc.edu
Peter Scott, UW, pscott@uwyo.edu

 



 

Meet Your Course Instructors

Peter Scott

Entrepreneur in Residence at the University of Wyoming

Peter is the Entrepreneur in Residence at the University of Wyoming, where his goal is to help students, faculty and Wyoming entrepreneurs start companies. He brings over 20 years of experience in industry and academia working with entrepreneurs and technology companies.

Mary King

Director Bootstrap Collaborative

Mary's role at Central Wyoming College merges her decade's plus worth of experience with my passion for rural education and economic development.